headed by President and CEO, Scott Cullather,, THE GLOBAL BRANDSTORY PROJECT™ represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. With offices in New York, Sydney, London, Singapore, San Francisco, Sydney, Stockholm, Detroit, and Washington D.C. was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. Financial terms of the transaction were not disclosed. This transaction was structured by Wolf Karbe, CFO of and represented by Evergreen Advisors Capital and Center Rock Advisors.
We’re excited by the incredible synergies created through our partnership and welcome a new chapter in designing the best events on the planet.”
Their award-winning work aligns with our vision of the newly formed ITP LIVE, that includes Insync Production Services, Thunder Audio and Morpheus Lights. “When approached us about the idea of coming together and amplifying our resources, I was instantly drawn to the group’s commitment to impactful storytelling. This business partnership creates a unique offering in the market, and enhances the group’s abilities to fulfill creative, technological, and strategic designs in dynamic new ways. Rooted in experiential marketing, ’s expansion comes as part of a strategic, yet natural evolution. Our anticipation is to continue growing these resources in other territories around the world. The merging of resources and networks also gives us geographical spread across North America. Through these strategic acquisitions we will have end-to-end control over every aspect of our live events - especially quality and cost, continuing to deliver world-class service and at the very best value. “Historically, producing live events has often required a great deal of outsourcing on virtually every project. The companies will continue to operate under their current names and will service their existing roster of clients, seek new clients, and providing services to synergistic INVNT opportunities and projects. consists of modern brand strategy firm, Folk Hero creative-led culture consultancy, Meaning branded content studio and content marketing agency HEVĒ collegiate events and experiences, INVNT Higher Education, the original global live brand storytelling agency, INVNT and now ITP LIVE consisting of: InSync Production Services, Thunder Audio and Morpheus Lights.įor more than twenty-five years, these production companies have supported the design and execution of experiential and live entertainment programs for many of the largest corporations, trade associations, sports franchises, governmental agencies (including the White House), and some of the most successful artists in the world: Bruce Springsteen, Snoop Dog, Lady Gaga, Lionel Richie, Billy Joel, Diana Ross, Metallica, Post Malone, Tyler Perry and more. These acquisitions will expand our innovation capabilities, allowing INVNT, our live events business, to offer our customers the ultimate in live events and experiential activations.” We sought leaders in the technical and production aspects of the live events industry, who were delivering premier production services to legacy brands and many of the world’s biggest peforming artists. The dedicated search for these four companies has been in development for over 18 months.
“This deal is a key pillar of our integrated vertical growth strategy as THE GLOBAL BRANDSTORY PROJECT. Led by President and CEO, Scott Cullather, represents a growing portfolio of complementary disciplines designed to help forward thinking brands everywhere, impact the audiences that matter anywhere. 29, 2021 (GLOBE NEWSWIRE) - THE GLOBAL BRANDSTORY PROJECT™ announces the strategic acquisitions of four historied live event production companies: ITP LIVE, InSync Production Services, Thunder Audio, and Morpheus Lights.
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